Studio JOOY


International design duo with a focus on well-thought-out products where all parts work together to form a strong concept.

JOOY design studio consists of the two designers, Magnus Nero, with a studio in Sweden and Ingemar Jönsson, with a studio in Henley on Thames outside London. We have had the privilege of working with some of the most interesting and design-driven companies in the industry, such as; Artek, Tomdixon, Ercol, Keen, Herman Miller, MOOI and Umage. Created products, from lamps and furniture to architecture, that have been realized internationally; from Japan to the United States.

Our approach to design is systematic and practical. We work via models and prototypes in refinement to sculpt our visions into successful timeless products. We reject complexity for simplicity with our haptic style.

For NC, Studio JOOY has designed the functional armchair Amulett.


Amulett 731 PS


Amulett 736 PS

Functional armchair

Amulett 735

Functional armchair

Amulett 730


Amulett 738


Amulett 736

Functional armchair

Amulett 731


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